Geely is one of China’s top ten auto manufacturers and also among the country’s top 500 firms. Established as an independent firm in 1986, Geely launched its auto manufacturing business in 1997 and is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing.
Over the past ten years, Geely has grown faster than any other company in the Chinese automotive industry. The rapid growth has been built on careful planning and innovation. Geely’s independent R&D in vehicles, engines, transmissions and hybrid technologies had meant that the firm is the only Chinese car manufacturer to have developed its own range of engines - supporting both manual and automatic transmissions – plus other valuable technologies.
Geely's development teams have enabled the firm to launch a major product offensive over the past few years with a range of cars and features designed to meeting key customer needs. This has been backed up with a comprehensive dealer roll-out programme, international expansion, technological innovation, and strong management commitment.
Geely’s biggest achievement came in 2010, when they purchased Volvo from Ford Motor Company for 1.8 Billion dollars in the biggest overseas acquisition by a Chinese automaker.
General Manager of Geely Motors NZ Ltd Scott Billman commented “In our discussions with Geely we have been impressed with their focus towards both quality and safety, with an obvious obsession for taking Geely vehicles to international markets. The acquisition of Volvo, a brand synonymous with leading safety technologies only illustrates the focus Geely has towards safety for the New Zealand motoring public. The vision of Mr. Li Shufu and the initiatives that Geely have put in place to launch a successful international crusade, now coupled with the purchase of Volvo only further excite us on the vast opportunity that Geely offers and the choice it will give New Zealand consumers